Anandaraman is a seasoned Senior Business Leader and Turnaround Strategist with over 30 years of success across the Retail and FMCG industries. His extensive expertise, honed at companies like Colgate-Palmolive India and Shoppers Stop Ltd., and with brands such as Forever 21 in the Middle East (MENA region), spans driving Profit & Loss (P&L) growth, launching new markets, merchandising, product management, brand partnerships, and omni-channel expansion in both domestic and global contexts. He is widely recognized for his ability to build high-performing teams and deliver business growth with unwavering integrity.

As a Lead Associate at Metamorphix, Anandaraman anchors the business operations vertical, leveraging his strengths in strategic thinking, operations management, and digital transformation. What truly sets him apart is his clarity of vision and deep empathy for the people who drive businesses. An exceptional communicator, trusted mentor, and strategic problem-solver, he ensures that execution aligns seamlessly with long-term transformation goals, helping clients navigate evolving markets with both confidence and agility.